It's mid August and the MAGIC tradeshow is underway for showcasing Spring/Summer 2011 collections! MAGIC houses booths of mainly mainstream brands like Diesel, Levi's, French Connection, whereas its other smaller shows feature more niche categories like contemporary (Project), street,skate & surf (S.L.A.T.E.), menswear, footwear etc. The vast tradeshow spans over 3 days, thousands of very elaborate booths, and is THE place to source for new brands, launch a new brand, suss out new trends, unveil new collections and network/party with your suppliers, buyers, and friends.
Of course, it's also the chance for brands to sell their line to a host of international and US buyers. The energy is great; lots of good looking people, great fashion, drinks, glamour and millions of dollars transferring hands - what's not to like? Work hard, play harder, that's what I say..
So what's ahead for Spring/Summer 2011? I predict lots of prints, colours, pinks, more nudes, draping, ruffles, full skirts, more feminine looks continuing the Mad Men looks from FW2010. Up next: NY Fashion Week in September!
For more info, check out:
Pics from MAGIC Marketplace Facebook page, Las Vegas Weekly