Tuesday, August 31, 2010


Besides the fashion labels like Alldressedup & Raoul who undoubtedly have massive marketing/PR budgets or are backed by large retailers, here are some smaller fashion labels from Singapore. They may be smaller independent lines, but there isn't any lack of spirit or talent!

1) My favourite Elohim by Sabrina Goh.
Love her use of shapes, folding, structure. Love her dark edgy photoshoots.

2) Saturday by Nic Wong & Daniel Loh
Their line is defined by the fantastic use of draping.

3) Al & Alicia by Alicia Ong
NY preppy casual style in muted tones that can be worn everyday.


Love the use of colour, the Fendi Classico bag (not pictured here), and reminds me of Edward Hopper's art pieces, the isolation/loneliness of people in spaces.

Friday, August 27, 2010


I say, we'll probably see a lot more of these looks at the Spring 2011 shows!
Chiffons, sheers, navy, feminine skirts- very pretty.

From all the pretty birds.

Monday, August 23, 2010


I've been doing a lot of musing about the state of the local fashion scene, after chatting with an acquaintance, reading this article in I-S Mag and this post by James Bent on his street style blog La Mode Outre.

It was interesting to read James' opinions about fashion in Singapore. And really after spending half the day looking at all his photos of street style here, I too was convinced that people here do have style. In fact, I'd say it's a APC/indie minimalist/casual kind of style with some vintage mixed in. Think plain tanks with high waisted & pleated jeans, chambray shirts and tailored shorts, drapey tank tops with skinny jeans, slim fit blazers etc. I would say that that's quite casual & different compared to the street style featured in blogs like allthepretty birds, garance dore and the satorialist. We tend to be rather critical of ourselves and others' perception of us that we sometimes lose sight of who we really are. And it was interesting, I thought, that a non-local like James had to point this out to us.

Of course, fashion in Singapore can progress even further than that, with the help of local fashion designers who need to keep raising the bar. It's important that emerging local designers be exposed to the international scene, both in terms of distribution but also access to international design, lifestyle and trends. If these two barriers are lowered, Singapore could possibly leverage its connection between the East & the West to create a unique position for itself in the fashion world. (Now first, let's bring back domestic manufacturing!)

Click here for SGblogs.


Another dull & dreary Monday. What better way to shake it up with a spot of colour with some fall/winter 2010 pieces?

FW2010 Richard Nicoll's draped velvet maxi dresses give off that relaxed glamour. I don't know how many people would wear this trend but I could think of many ways to make this more casual, for instance by wearing this with a pretty sandal to a party.

FW2010 Versace in signature showstopping evening gowns and sportswear pieces, all in shades of electric blue.

pics via style.com

Thursday, August 19, 2010


It's really difficult to find old and dilapidated buildings and places in Singapore, as they are often pulled down to make way for new buildings. I did however stumble across this photoblog by Ubersee, which has amazing photos of such decaying spots.
Sure, the retro/washed out photoshoot has been overdone, but there's something about these places that always pull me in - the colours, textures and that feeling of a story or history behind the place.

MAGIC Vegas Apparel Trade Show

It's mid August and the MAGIC tradeshow is underway for showcasing Spring/Summer 2011 collections! MAGIC houses booths of mainly mainstream brands like Diesel, Levi's, French Connection, whereas its other smaller shows feature more niche categories like contemporary (Project), street,skate & surf (S.L.A.T.E.), menswear, footwear etc. The vast tradeshow spans over 3 days, thousands of very elaborate booths, and is THE place to source for new brands, launch a new brand, suss out new trends, unveil new collections and network/party with your suppliers, buyers, and friends.

Of course, it's also the chance for brands to sell their line to a host of international and US buyers. The energy is great; lots of good looking people, great fashion, drinks, glamour and millions of dollars transferring hands - what's not to like? Work hard, play harder, that's what I say..

So what's ahead for Spring/Summer 2011? I predict lots of prints, colours, pinks, more nudes, draping, ruffles, full skirts, more feminine looks continuing the Mad Men looks from FW2010. Up next: NY Fashion Week in September!

For more info, check out:

Pics from MAGIC Marketplace Facebook page, Las Vegas Weekly

Friday, August 13, 2010

Trendspotting: Flap Shoulder Handbags from Celine, YSL, Dior & Chloe

Oohh.. compact, minimalistic, everyday flap shoulder handbags from Celine, YSL, Dior and Chloe, coming from a time when handbags used to be handbags instead of these wild creations we see nowadays. A classic must have to add onto every girl's wish list, which in my case also includes the Celine Boogie bag, Hermes Birkin, Chanel 2.55, and PS1, to name a few.

Celine Classic Box Bag

YSL Chyc Bag

Dior 3D bag

Chloe Louise Bag

Thursday, August 12, 2010

The Glamorous Life: Hotels & Rooftop Bars in Singapore

The trend for new boutique hotels & rooftop bars doesn't seem to end. A new one keeps popping up every week, so I thought I'd like to spotlight a few of my favourites:

Naumi hotel

A boutique hotel located in the heart of the City Hall area, this hotel is close to everything and compact and aesthetically pleasing. Can't ask for more. The infinity pool looks amazing! But why is it only for guests?

The Club hotel

Located at Ann Siang Hill, the Club hotel and the rooftop bar YingYang look set to be the next hip and trendy place to hang out at.

The Fullerton Bay Hotel

I saved the best for last. Designed by Andre Fu and LCL Architects, this hotel reminds me of Sevva bar in HK. And after coming back from that, I wasn't sure if Singapore had anything close to it. But the place does look even better than the photos. If only the rooftop bar Lantern doesn't keep closing for private events, I'll probably make it up there soon!
Up next: Ku De Ta at Marina Bay Sands and the W hotel on Sentosa island. Singapore is becoming such a cool hip design hub, who would have thought? Where is the coolhunter now?

If you enjoyed this post, please follow my blog! Besides fashion, I love cool architecture/bars/clubs:)

Tuesday, August 10, 2010

Obsession du Jour: Ethnic Necklaces

Philip Crangi's limited edition African bead necklaces

Native American stone & shell necklaces, inspired by Elle UK's August photoshoot Style for Less

A recent find - a chunky metallic statement necklace, both futuristic & ethnic

Thursday, August 5, 2010

Why Singapore will never become Asia's fashion hub

After spending the whole day looking for some specific fabric, I gave up and decided to write this instead. It is very simple:

1) Singapore doesn't have a domestic manufacturing base. Most garment factories have long moved over to China or other neighbouring countries, the very few left (and you can count them on one hand) supply for the large US market and mostly make items like activewear.

2) Singapore imports all its materials. As there is no domestic manufacturing base, we do not manufacture our own textile, trims and so on. Thus, everything has to be imported. Whereas in LA, HK or even China, the markets for these materials can be huge 6-7 floor shopping malls, we only have People's Park Center, Arab Street, and Spotlight, and almost all these are retailers.

3) Singapore does not have the qualified labour to do the job. Sewing is a dying trade in Singapore, most workers employed in the few factories are actually from overseas. Don't forget, garment manufacturing also employs pattern makers, technical designs, spreaders, cutters, packers etc. Most locals do not have the skills to do these jobs.

4) Apparel manufacturing is a sunset industry in Singapore. Due to the above reasons, you hardly find garments with a "Made in Singapore" label anymore. We just don't have the expertise or machinery to do domestic production.
Merchandising firms have all moved to HK or closed down. Only large factories sew knitted garments; small tailors will claim that they don't have the machinery. Textile shops and firms are too spread out, and have little variety. It is difficult even just to find the right fabric or get a fabric swatch because there is so little variety of fabrics sold or offered here.

5) The domestic market is not large enough to support sales of these garments.
To become a fashion hub, you need a strong domestic manufacturing base to support it. Without it, there will not be a reason why people will come to Singapore for apparel manufacturing or to base their clothing line here. And without this, why should a clothing line want to hold its fashion show here? Why would regional companies come here to showcase their line at a trade show when they can go to HK or China, where you can go to the trade show, source for fabric AND check out new trends? What advantages do we have to make this city a fashion hub?

And more...